Marketing (BBA)
The Marketing major is offered within the School of Business. Students must complete the Business Core and the requirements listed below for a total of 64 hours. This major introduces students to the concepts of advertising, retailing, consumer behavior, and sales, with a special emphasis on research skills.
B.B.A./Masters Five-Year Option
In the final two semesters before graduation, senior business majors who intend to continue with a College of Business and Health Administration Master’s degree, at the University of St. Francis, may take up to nine credit hours of graduate level HSAD, MBAD, MGMT, or TDEV courses to meet undergraduate requirements. The students will be required to complete the graduate level work in each class. Although these credit hours will remain on the student’s undergraduate transcript, these credit hours/course requirements will be considered as complete in the appropriate graduate program. Students who take a minimum of nine graduate level credit hours in their senior year are eligible to complete their master’s degree in one-year (attending full-time). Permission must be obtained from both the undergraduate and graduate business advisors to utilize this option.
National Honor Society
The undergraduate business programs provide students with the opportunity to be a member of Delta Mu Delta, an international honor society in business administration with a growing membership of 150,000. For membership, students must have completed over 60 credit hours and be in the top 20% of their class with a minimum cumulative 3.25/4.0 GPA.
Major Program (63 credit hours)
| Code | Title | Hours |
|---|---|---|
| Business Core Courses | ||
| ACCT 125 | Financial Accounting | 3 |
| ACCT 126 | Managerial Accounting | 3 |
| BSAD 201 | Business Law I | 3 |
| BSAD 250 | Business Driven Technology | 3 |
| BSAD 276 | Business Statistics | 3 |
| BSAD 495 | Business Policy | 3 |
| or MBAD 635 | Business Policy | |
| ECON 101 | Principles of Macroeconomics | 3 |
| ECON 102 | Principles of Microeconomics | 3 |
| FINC 242 | Principles of Finance | 3 |
| MATH 121 | Finite Mathematics | 3 |
| MGMT 150 | Management and Organizational Behavior | 3 |
| MKTG 175 | Principles of Marketing | 3 |
| Required Marketing Courses | ||
| BSAD 277 | Business Research | 3 |
| MKTG 275 | Advertising and Promotion | 3 |
| MKTG 371 | Services Marketing | 3 |
| MKTG 372 | Internet Marketing and e-Commerce | 3 |
| MKTG 375 | Marketing Management | 3 |
| or MBAD 606 | Marketing Management | |
| MKTG 376 | Consumer Behavior | 3 |
| MKTG 395 | International Marketing | 3 |
| Marketing Electives | ||
| Select six credit hours of the following: | 6 | |
| International Business (3) | ||
or MBAD 650 | International Business (3-4) | |
| Consumption Economics (3) | ||
| Marketing for Nonprofit Organizations (3) | ||
| Retail Management (3) | ||
| Principles of Sales (3) | ||
| Topics in Marketing (1-3) | ||
| Marketing Internship (1-15) | ||
| Total Hours | 63 | |
Note: Students must complete PHIL 330 Just Business to fulfill their second philosophy requirement for liberal education.
Students work with their advisors in selecting additional elective credits to fulfill the 120 credit hours required for graduation.