Communication and Media Arts (B.A.)
Students majoring in Communication and Media Arts study a core set of courses including basic communication concepts, mass media (print, Web, radio, and television), public relations, media ethics, law, photography, graphic design, and digital media production. Students also select specialized course sequences that allow them to focus on areas of interest.
Students are encouraged to combine practical experiences with their college curriculum. All students have an opportunity to participate in the campus media, and those individuals who meet departmental guidelines may elect internships in newspaper, radio, graphics, web, and video organizations, or in a variety of other professional settings such as advertising, public relations and governmental agencies and non-profit organizations.
The Communication and Media Arts program was developed for students who intend to have a career in the field or who desire a program that offers both a concentration in one professional area as well as a broad-based communication background.
Communication and Media Arts Major (66 - 67 credit hours)
| Code | Title | Hours |
|---|---|---|
| Core Courses | ||
| CMMA 101 | Concepts of Communication | 3 |
| CMMA 103 | Introduction to Communication & Media Arts | 3 |
| CMMA 122 | Digital Photography | 3 |
| CMMA 201 | Principles of Public Relations | 3 |
| CMMA 213 | Writing Across the Media | 3 |
| CMMA 235 | Radio I | 3 |
| CMMA 237 | Video I | 3 |
| CMMA 251 | Multimedia Arts I | 3 |
| CMMA 318 | Web Page Design | 3 |
| CMMA 335 | Web Publishing and Platforms | 3 |
| CMMA 465 | Media Law and Ethics 1 | 3 |
| CMMA 485 | Communication and Media Arts Portfolio | 3 |
| Management Courses | ||
| All CMMA Majors select two different management classes supporting their specialization (as per agreement with their CMMA advisor): | 6 | |
| Radio Management (3) | ||
| TV Management (3) | ||
| Newspaper Management (3) | ||
| Media Arts Management (3) | ||
| Select two of the following Specializations: | 24-25 | |
| Total Hours | 66-67 | |
- 1
Formerly CMMA 460 Ethics of Communication and Media Arts & CMMA 470 Law and Regulations of Communication and Media Arts.
NOTE: Aesthetic Awareness Liberal Education Requirement should be ARTD 101 2-D Design Principles, Numerical Understanding Math requirement should be either MATH 105 Introduction to Statistics except for Data Visualization Information Design, which then should be MATH 175 Statistics
Advertising & Marketing Specialization
| Code | Title | Hours |
|---|---|---|
| CMMA 293 | Applied Public Relations Techniques | 3 |
| CMMA 475 | Nonprofit Advertising and Communication | 3 |
| MKTG 175 | Principles of Marketing | 3 |
| MKTG 275 | Advertising and Promotion | 3 |
| Total Hours | 12 | |
Audio Specialization
| Code | Title | Hours |
|---|---|---|
| CMMA 135 | Announcing and Performance | 3 |
| CMMA 236 | Radio II | 3 |
| DARA 101 | Digital Audio Recording I | 3 |
| DARA 103 | Live Sound Production | 2 |
| Total Hours | 11 | |
Visual Communication Specialization
| Code | Title | Hours |
|---|---|---|
| CMMA 351 | Multimedia Arts II | 3 |
| CMMA 451 | Multimedia Arts Seminar | 3 |
| ARTD 151 | Introduction to Drawing | 3 |
| ARTD 209 | Typography I | 3 |
| Total Hours | 12 | |
Media Studies (Graduate School Prep) Specialization
| Code | Title | Hours |
|---|---|---|
| CMMA 100 | Media Literacy | 3 |
| CMMA 303 | Gender and Communication Seminar | 3 |
| CMMA 403 | Myth and Mass Communication Seminar | 3 |
| ENGL 400 | Critical Theory (or Approved Critical Theory Course) | 3 |
| Total Hours | 12 | |
Journalism & Public Communication Specialization
| Code | Title | Hours |
|---|---|---|
| CMMA 214 | Writing Across the Media II | 3 |
| CMMA 301 | Public Relations Case Studies and Practices | 3 |
| CMMA 313 | Writing Across the Media III | 3 |
| CMMA 475 | Nonprofit Advertising and Communication | 3 |
| Total Hours | 12 | |
Video Specialization
| Code | Title | Hours |
|---|---|---|
| CMMA 340 | Video II (formerly known as: CMMA 239) | 3 |
| CMMA 337 | Video Editing | 3 |
| CMMA 338 | Documentary (formerly known as: Electronic Field Production) | 3 |
| ARTD 360 | Film & Photo Visual Culture | 3 |
| Total Hours | 12 | |
Note: Qualified CMMA majors are strongly encouraged to take internships hours
| Code | Title | Hours |
|---|---|---|
| CMMA 498 | Internship in Communication and Media Arts | 3-15 |
| Total Hours | 3-15 | |
Students work with their advisors in selecting additional elective credits to fulfill the 120 credit hours required for graduation.