On the front page, on the home page, on camera, or behind the microphone… these are just a few of the places you’ll find University of St. Francis Communication & Media Arts (CMMA) majors.
Communication & Media Arts is a broad field that touches on every aspect of human social behavior. Along with traditional communication theory, media writing, and broadcast/print production, you will learn about new and emerging electronic media. Digital media, wikis, video sharing, podcasts, blogs and social media are altering the way we communicate. In CMMA you will explore the fast-changing fields of advertising, public relations, journalism and broadcasting.
Students are encouraged to “jump in with both feet” from the moment they step on campus by:
- Writing articles or taking photos for the USF Encounter student news magazine
- Filling air shifts on USF’s radio station, WCSF 88.7 FM
- Creating graphics for a television or video production
- Producing on-location video news stories
- Designing websites for the community and completing real world projects
- Developing storytelling techniques for social media
Communication and Media Arts Major (66 - 67 credit hours)
Course List
| Code |
Title |
Hours |
| CMMA 101 | Concepts of Communication | 3 |
| CMMA 103 | Introduction to Communication & Media Arts | 3 |
| CMMA 122 | Digital Photography | 3 |
| CMMA 201 | Principles of Public Relations | 3 |
| CMMA 213 | Writing Across the Media | 3 |
| CMMA 235 | Radio I | 3 |
| CMMA 237 | Video I | 3 |
| CMMA 251 | Multimedia Arts I | 3 |
| CMMA 318 | Web Page Design | 3 |
| CMMA 335 | Web Publishing and Platforms | 3 |
| CMMA 465 | Media Law and Ethics 1 | 3 |
| CMMA 485 | Communication and Media Arts Portfolio | 3 |
| 6 |
| Radio Management (3) | |
| TV Management (3) | |
| Newspaper Management (3) | |
| Media Arts Management (3) | |
| 24-25 |
| |
| |
| |
| |
| |
| |
| Total Hours | 66-67 |
Advertising & Marketing Specialization
Course List
| Code |
Title |
Hours |
| CMMA 293 | Applied Public Relations Techniques | 3 |
| CMMA 475 | Nonprofit Advertising and Communication | 3 |
| MKTG 175 | Principles of Marketing | 3 |
| MKTG 275 | Advertising and Promotion | 3 |
| Total Hours | 12 |
Audio Specialization
Course List
| Code |
Title |
Hours |
| CMMA 135 | Announcing and Performance | 3 |
| CMMA 236 | Radio II | 3 |
| DARA 101 | Digital Audio Recording I | 3 |
| DARA 102 | Live Sound Recording | 2 |
| Total Hours | 11 |
Visual Communication Specialization
Course List
| Code |
Title |
Hours |
| CMMA 222 | Digital Photography Editing | 3 |
| CMMA 337 | Video Editing | 3 |
| CMMA 351 | Multimedia Arts II | 3 |
| CMMA 451 | Multimedia Arts Seminar | 3 |
| Total Hours | 12 |
Media Studies (Graduate School Prep) Specialization
Course List
| Code |
Title |
Hours |
| CMMA 100 | Media Literacy | 3 |
| CMMA 303 | Gender and Communication Seminar | 3 |
| CMMA 403 | Myth and Mass Communication Seminar | 3 |
| ENGL 400 | Critical Theory (or Approved Critical Theory Course) | 3 |
| Total Hours | 12 |
Journalism & Public Communication Specialization
Course List
| Code |
Title |
Hours |
| CMMA 214 | Writing Across the Media II | 3 |
| CMMA 301 | Public Relations Case Studies and Practices | 3 |
| CMMA 313 | Writing Across the Media III | 3 |
| CMMA 475 | Nonprofit Advertising and Communication | 3 |
| Total Hours | 12 |
Video Specialization
Course List
| Code |
Title |
Hours |
| CMMA 330 | Special Effects and Animation | 3 |
| CMMA 337 | Video Editing | 3 |
| CMMA 338 | Documentary (formerly known as: Electronic Field Production) | 3 |
| CMMA 340 | Video II | 3 |
| Total Hours | 12 |
Note: Qualified CMMA majors are strongly encouraged to take internships hours
Course List
| Code |
Title |
Hours |
| CMMA 498 | Internship in Communication and Media Arts | 3-15 |
| Total Hours | 3-15 |
Students work with their advisors in selecting additional elective credits to fulfill the 120 credit hours required for graduation.
