Marketing (BBA) - Vietnam
Program (121 credit hours)
| Code | Title | Hours |
|---|---|---|
| Business Core Courses | ||
| Financial Accounting (3) | ||
| Managerial Accounting (3) | ||
| Business Law I (3) | ||
| Business Driven Technology (3) | ||
| Business Statistics (3) | ||
| Business Policy (3) | ||
| Principles of Macroeconomics (3) | ||
| Principles of Microeconomics (3) | ||
| Principles of Finance (3) | ||
| Finite Mathematics (3) | ||
| Management and Organizational Behavior (3) | ||
| Principles of Marketing (3) | ||
| Just Business (3) | ||
| Code | Title | Hours |
|---|---|---|
| Marketing required courses | ||
| Business Research (3) | ||
| Advertising and Promotion (3) | ||
| Services Marketing (3) | ||
| Internet Marketing and e-Commerce (3) | ||
| Marketing Management (3) | ||
| Consumer Behavior (3) | ||
| Principles of Sales (3) | ||
| International Marketing (3) | ||
| Marketing Internship (1-15) | ||
| Business Electives | ||
| International Business (3) | ||
| Computer Concepts and Applications (3) | ||
| Operations Management (3) | ||
| Global Logistics Management (3) | ||
| Supply Chain Management (3) | ||
| Code | Title | Hours |
|---|---|---|
| General Education Courses | ||
| College Writing II (3) | ||
| Exploring the Fine Arts (3) | ||
| Speech Communication (3) | ||
| Computer Concepts and Applications (3) | ||
| College Writing I (3) | ||
| Introduction to Literature (3) | ||
| Earth Science (4) | ||
| History of World Civilization 1500 to Present (3) | ||
| College Algebra (3) | ||
| Introduction to Western Art Music (3) | ||
| Introduction to Philosophical Thinking (3) | ||
| Philosophy of Religion (3) | ||
| Introduction to World Politics, International Law, and Organization (3) | ||
| World Religions (3) | ||